Alex & Alexa
Alex & Alexa is a luxury fashion e-commerce for children's wear. Carrying a portfolio of brands going from Burberry, Gucci, Balenciaga, Nike, Adidas and many more, is one of the leading platforms for kids' fashion.
Client
Alex & Alexa
Category
Fashion
Type of Work
Branding
Campaigns Design
UI Design
Ads Design
I have worked with Alex & Alexa as Senior Designer and Art Director, focussing on its brand and site's art direction and evolvement. Designing marketing campaigns, creating brand guides and templates, while managing and overseeing the work of the Junior Designer and interns.
I worked on Alex & Alexa during a pivotal moment, where the company wanted to differentiate itself from its competitors, adapting a more modern approach and shifting to a focus on streetwear and luxury.
I have worked on a complete rebranding, from a new website layout, to new guidelines for creatives. These were all laid out on a thorough brand guide, as well as being reflected on new design templates to optimise workflow.
